With iMobi.ie’s marketing team consumer brands can use mobile marketing to:
• ATTRACT NEW CUSTOMERS AND DRIVE SALES.
• KEEP OLD CLIENTS COMING BACK.
• INCREASE BRAND AWARENESS.
• INCREASE BRAND LOYALTY AND POPULARITY.
 
• INCREASE ENGAGEMENT WITH CUSTOMERS.
 
• LOWER ADVERTISING SPEND.
 
• PROMOTE SHARING OF BRAND INFORMATION BETWEEN USERS.

TALK TO YOUR CUSTOMERS - NOT AT THEM: ADVANTAGES FOR YOUR BUSINESS.
Via the use of Smartphones iMobi.ie provides huge potential for companies to directly deliver content to consumer’s such as:
• Interactive Advertisements.
• Interactive Marketing Campaigns.
MOBILE ENABLES A ONE-TO-ONE RELATIONSHIP WITH CONSUMERS ON A VERY HIGH LEVEL THROUGH:
• Interactive Business to Business Content.
• Direct Engagement with Customers through Content Promotion.


THE ABILITY TO DELIVER THE RIGHT INTERACTIVE MESSAGE TO THE RIGHT PERSON IS ONE OF MOBILE'S BIGGEST SELLING POINTS. OTHER FEATURES THAT SUPPORT MOBILE'S CENTRAL ROLE IN MARKETING CAMPAIGNS INCLUDE:
• The ability to integrate your mobile campaign with online campaigns, and other traditional media such as tv and print.
• The ability to directly deliver your interactive message to consumers.
• The affordable cost associated with reaching a large audience on a personal device.
• The ability to measure results.

SEVERAL TYPES OF MARKETING CAMPAIGNS DIRECTED THROUGH SMARTPHONES ARE POSSIBLE WITH iMOBI.IE
:

DIRECT MARKETING: Product information and special offers are dispatched via SMS, and Email, to customers and prospective clients.

SPECIAL PROMOTIONS: Enable customers to participate in competitions and win prizes by interacting with the brand. E.G., when a new film is released, an interactive campaign is launched that allows customers to win tickets.

VIRAL MARKETING: Lets customers forward promotional messages to their friends, spreading information about a product.

ON PACK PROMOTIONS : QR Codes are printed directly on packaging material and customers are encouraged to scan them to receive information, give feedback, or participate in a contest.

PUBLIC SPACES : Ads posted in public spaces, such as posters, feature QR Codes that people can scan to for additional information. E.G., a car manufacturer might use it to invite customers in to test drive a car.